The owner must think about obtaining a decent location where lots of traffic flows through the area so that the expenses can be paid and a profit can be made.  One major expense is that of the franchise fee.  The franchise fee is a flat monthly fee that the company sets in advance that the new franchise owner must pay every month in order to keep their franchise.  This fee can either be a percentage of the previous month’s profits or a set amount the owner must pay every month. 

Once the coffee franchise owner has enough traffic flowing through the business then they can also improve customer service skills.  Most customers won’t constantly spend money in a coffee franchise or any other type of business if they aren’t treated properly.  The coffee must also be of higher quality then what can be purchased in the retail stores and also offers some difference or variety in the type of coffee that is served.