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Web 2.0 refers to the kind of sites that build on community and offer services. We all know that the Church is also a community, thus has some parlance with Web 2.0. This is where the Web 2.0 marketing comes in picture. The concept of Web 2.0 applies very positively to the Church. Many people are talking about Church 2.0 and some say Web 2.0 follows the attitude of Jesus. Web 2.0 marketing can be used very effectively to market the ideas, activities, and mission of the Church.
Why Web 2.0 Marketing: Web 2.0 marketing techniques can enhance the beauty and usefulness of your church website. Won’t you like your Church website to be a platform that connects people rather than being just a source of information? It will be very nice if the congregation provided the content in addition to that of your pastor. If people who attend church are given a chance to propose, plan and execute events of the church, you will be building a social platform for many such people. Web 2.0 marketing can transform a static church website with limited or no reach, into a community building communication powerhouse with enormous reach. All of us know that in churches, spreading the belief and mission of the church is accomplished by members of the community who share their views with others. By the optimal use of Web 2.0 marketing, you can physically replicate the mission and vision your church, with worldwide reach. How To Use This Tool: We will now concentrate on the main features of Web 2.0 marketing; we need to utilize to enhance your current church website: Audio and video: Create an audio library consisting of downloadable audio stuff like Sermons, music instructions, speeches, etc. You may add video presentations and performances, wherever necessary to make it more user friendly. Blogging: Your pastoral staff can use blogs to reflect and provide guidance between Sundays. This is an effective web 2.0 marketing tool, which will bring repeat visitors and provide an insight into personal profiles. Electronic Newsletter management: The Web 2.0 marketing term ‘Viral marketing’ refers to practice of sending or forwarding information to another person who you think may be benefited by the information. This can be used for the Church’s Newsletter. Events Calendar: Using the Web 2.0 marketing concept, make the Church’s events calendar more interactive, searchable, and full featured. Apart from these Web 2.0 marketing tools, you can also do the following: Build a forum to discuss topics of general interest, make your site search engine optimized, build an image gallery with selected photographs of your church, you may also provide effective, anonymous user polls on chosen topics. Web 2.0 marketing ideas gel very nicely with the mission and vision of the Church. It stands on building, nurturing and producing collective ideas within a society of like-minded people. Use this tool effectively to spread the message all around. |
