Aren't you tired of all the hype? Buy this, do that, enough already! Who really makes money on all this stuff anyways? Let me tell you who – the big guy at the top who made the originals to all those resale rights products. All the suckers below him get chump change compared to what he made. It is for this reason that a lot of people will not touch resale rights products with a ten foot pole.

So how could you do it? How can you make it big? The real key is to make your own resale rights products, except with a very special strategy. First of all, don't do as they do. The people who would be most interested in resale rights products, are the ones who are not looking for them! Remember how excited you were the first time you saw resale rights products?

The problem with viral marketing products is that eventually the market gets totally saturated. The only way to avoid that is to bring in new customers on a regular basis. Not everyone is a great marketer or really understands search engine optimization or anything else that goes with marketing on the Internet – and most everyone that does not know how to market, doesn't know that they don't know, and then refuse to buy marketing books in order to learn.

So they end up being unable to turn a profit with resale rights products, and lose interest very quickly. Hence the constant need for new customers. It may seem like you are just taking advantage of people, and maybe you are. However, there is a way you can feed the market with new customers without saturating the market.

Write a book on something you know. It doesn't matter what to subject is, but it works best if it is completely outside the usual realm of your typical resale rights products, and then market it as a plain old book – well, plain in the sense that it is a regular book. Then somewhere on your marketing page, offer the master resale rights license as a discounted add-on.

This strategy will help to bring in new people to the market, while still drawing in people who normally troll for resale rights products. If they don't want to resell it, you still get sales from the normal type of person who would not touch anything that smells like a scam. Some of them would consider it a discounted deal, while others still think resale rights products are just plain fishy